What Is brand.manifest.json and How Brand Truth Provides Verified Brand Data for AI

As generative AI and large language models (LLMs) increasingly rely on structured data to understand the world, brands need a reliable way to publish official, machine-readable information about who they are.

While files like llms.txt help guide AI systems to important content, brand.manifest.json goes one step further. It provides a deterministic, structured representation of verified brand facts that AI systems can parse, reference, and reuse with confidence.

Brand Truth builds, maintains, and distributes brand.manifest.json files as part of a broader system of AI brand interfaces designed to reduce ambiguity and improve brand accuracy across AI systems.

Add Your Brand

What Is brand.manifest.json?

brand.manifest.json is a machine-readable JSON file that defines a brand's official attributes in a structured format.

Unlike narrative content or scraped webpages, this file is designed for direct ingestion by AI systems, tools, and services that prefer structured data over prose.

Brand Truth maintains a full overview of this interface here:

brand.manifest.json interface

Typical data included in a brand.manifest.json file may cover:

• Official brand name
• Description and category
• Primary website and domains
• Verified social profiles
• Key brand references
• Canonical identifiers

How AI and LLMs Use brand.manifest.json

AI systems increasingly rely on structured inputs to:

• Resolve entity identity
• Disambiguate similar brand names
• Reference consistent facts across responses
• Reduce hallucinations caused by conflicting sources

A brand.manifest.json file gives AI a single, authoritative object to reference instead of inferring details from scattered content.

This makes it especially useful for:

• Answer engines
• Knowledge graphs
• AI-powered search and discovery tools
• Internal AI agents and assistants

Example brand.manifest.json File

Below is an example of what a brand.manifest.json file may look like when published through Brand Truth. This example is provided to illustrate structure only.

{
  "schemaVersion": "1.0",
  "brand": {
    "officialName": "TMBR Digital Marketing Agency",
    "category": "Creative Agency",
    "description": "We create impactful brands, websites, and digital marketing strategies for outdoor, lifestyle, luxury, and social good organizations.",
    "website": "https://wearetmbr.com",
    "location": {
      "address": "1090 Center Dr",
      "city": "Park City",
      "state": "UT",
      "postalCode": "84098",
      "country": "US"
    },
    "socialProfiles": {
      "instagram": "https://www.instagram.com/wearetmbr/",
      "facebook": "https://www.facebook.com/townlift"
    }
  },
  "authority": {
    "providedBy": "Brand Truth Registry",
    "verifiedByBrand": true,
    "canonicalUrl": "https://ident.fyi/api/brands/tmbr-digital-marketing-agency/brand.manifest.json",
    "lastUpdated": "2026-01-16T04:28:08.594Z"
  }
}

Who Maintains a Brand's Manifest?

Brand Truth builds and maintains each brand.manifest.json file based on verified inputs provided directly by brand owners during the onboarding process.

This means:

• Brands retain editorial control over their own structured data
• All changes are traceable to brand-authorized updates
• AI systems receive a single, maintained source of structured truth

Because Brand Truth controls the build and distribution of these files, brands don't need to manage complex JSON structures themselves. Instead, they provide the inputs, and Brand Truth outputs the correct manifest.

How brand.manifest.json Works With Other Interfaces

brand.manifest.json is one part of a multi-format AI brand interface system maintained by Brand Truth. It works alongside:

• llms.txt interface - Human-readable interface for LLM guidance
• Brand MCP interface - Live context interface for real-time AI access
• Brand Prompts interface - Instruction interface for brand-aligned AI outputs

By combining these formats, Brand Truth ensures that AI systems have multiple pathways to access verified brand data, regardless of the retrieval method they support.

How to Add Your Brand to Brand Truth

Registering your brand with Brand Truth is the first step to having an official, AI-ready brand.manifest.json file.

Once your brand is onboarded:

• Your manifest is automatically generated and maintained
• Updates sync across all interfaces
• Your brand becomes part of the Brand Truth directory

Add your brand

Summary

brand.manifest.json gives AI systems what they often lack: a single, structured, verified object that defines a brand's official facts.

Brand Truth builds, maintains, and distributes these files on behalf of brands so that AI platforms have a consistent reference point, and brands don't need to become JSON experts to benefit.

To learn more about how structured brand data works alongside other AI interfaces, explore:

• llms.txt interface
• Brand MCP interface
• Brand Prompts interface